Whilst at FCB Inferno we came up with this activation for Nivea Sun. The campaign never went live as they had other priorities for the business that year but still think it’s a nice clever and simple idea. The back of your neck, the V on your chest, your ears, lips, eyelids or your feet are areas of skin you don’t think about protecting from the sun. So we created a series of OOH and sampling designs juxtaposing minimal illustrations with impactful facts to remind people to use Nivea Sun for all body bits.

Creatives: Andrea Rambert & Lucia Mencos
Illustration: Andrea Rambert.
Creative Director: Jo Jenkins.