it’s time to talk straight to your skin

I lead a project to define the look and feel and brand positioning to launch E45 on Social Media. Using the brand’s main line “straight-up skincare” we developed an intimate approach to build a community. We needed something that spoke to thousands of people with skin conditions and make them feel supported and understood.

We created an intimate manifesto film using an eclectic range of images. We kept the edit raw and chose a powerful VO artist to bring the text to life. We worked with the design team to define a versatile look and feel that allowed us to mix different elements to create posts and hired two photographers to capture real skin conditions and product shots.