Lubes are big for Durex on 2023 that’s why they decided to do a big outdoor and social campaign to promote their wide range. Lube is handy for lots of occasions so it was important that the campaign was inclusive and appealing to different collectives. Durex provided us with a series of concept keywords for each of their products, which we turned into plays on words to invite people to search for more info online. We then had to create print and digital OOH and social posts for a very extensive media plan. The campaign went live in the UK in April 2023 after three months of intense craft and development. The incredible Tania Bell, our head of design, lead this project with our support for almost three months.
Here are a few samples of the work.
Suggestive lifestyle imagery was added to the sites with less restrictions while we adapted the design with textures for the more conservative media sites. Bespoke neon icons were created for social media to make it engaging and dodge some of the policies from META.
Lots of team members bumped into the OOH whilst out and about. It became a thing to share with the whole team like proud parents.
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