The basic range of Dettol products exist to give you peace of mind; the one that comes from knowing that your house is clean and 99.9% bacteria free. To bring this idea to life, we created a range of executions using visually satisfying imagery as a common thread.

We produced 3D looped videos with an ASMR voiceover enumerating satisfyingly clean surfaces. We also shot a series of kinetic clips featuring a never-ending wiping hand and hired artist/typographer Snooze One to create mesmerising process videos of headlines spelled out with messy ingredients.

All of these assets were deployed across EMEA markets as their main digital toolkit for 2022-2023.

Copywriting: Matt Beevor
Art Direction: Lucia Mencos
3D artist: Skye Svorinic
Lettering: Snooze One

In order to showcase the wide range of surfaces that you can clean and disinfect with Dettol products we decided to create a never-ending wiping hand. We shot around 20 surfaces which we could then mix and match to create bespoke assets for specific products and areas in the house. This shooting and editing style also gave flexibility to all markets to choose different products to highlight from the range.