The basic range of Dettol products exist to give you peace of mind; the one that comes from knowing that your house is clean and 99.9% bacteria free. In order to bring this idea to life we created a range of executions using visually satisfying visuals as a common thread.

We created 3D looped videos with an ASMR voice enumerating satisfyingly clean surfaces, we shot a series of kinetic clips with a never-ending wiping hand and we hired artist/typographer Snooze One to create some mesmerising process videos of headlines spelled with messy ingredients.

All of these assets were deployed across EMEA markets as their main digital toolkit for 2022-2023.

Copywriting: Matt Beevor
Art Direction: Lucia Mencos
3D artist: Skye Svoronic
Lettering: Snooze One

In order to showcase the wide range of surfaces that you can clean and disinfect with Dettol products we decided to create a never-ending wiping hand. We shot around 20 surfaces which we could then mix and match to create bespoke assets for specific products and areas in the house. This shooting and editing style also gave flexibility to all markets to choose different products to highlight from the range.